Art Direction
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Frutas Olivar, a wholesale fruit and vegetable company, commissioned an art direction and photography project to showcase the quality of its products. The goal was to capture the natural beauty of fresh produce with honesty and authenticity. Sunlight was used to enhance textures, while a rich and vibrant color palette—reflecting the intensity of the fruits and vegetables—brought out their inherent appeal. The result is a series of images that celebrate freshness in its purest form.

 

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